Top Management Commitment to Strategy A Paradigm Shift from Rhetoric to Substance
Evolution of Strategic Management The word ‘Strategy’ is etymologically defined as that which is spread out from the leader. The word is a combination of root words ‘stratos’ (multitude or army or expedition, lit. that which is spread out) and ‘agos’ (the leader). The French word ‘Strategie’ (art of a General) and Greek word ‘Strategia’ …
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